Starbucks’ China Problem: Coffee Drinkers Want More for Less


Alexandra Stevenson, Julie Creswell, Zixu Wang and Agnes Chang
12/19/2024

For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market....

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Tags: chain | china | line | local | prices | years



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