GTA Company Says Only Relying On Sequels Could Spell Disaster

Eddie Makuch
11/7/2024

Take-Two boss Strauss Zelnick has spoken about the importance in creating new franchises, or "new IP," in the industry parlance. During Take-Two's latest earnings briefing, Zelnick said nothing remains popular forever, so it's an essential business condition to always make new things instead of relying on sequels."We're different than a lot of other big companies. It's tempting for a big company to rest on its laurels," he said.Take-Two would know a thing or two about having big franchises, as the company owns the Grand Theft Auto and Red Dead franchises, both of which are enormously successful. Take-Two has referred to GTA and Red Dead as "permanent" franchises, meaning the company will never stop making sequels.Continue Reading at GameSpot...

Original

Tags: auto | big | business | company | dead | earnings | forever | gamespot | grand | gta | latest | make | making | reading | red | remains | stop | take-two | theft | things | zelnick

---