Xbox Leans Into Ex-Boxer Meme For New Advert

Darryn Bonthuys
11/3/2025

Microsoft has embraced the ex-boxer meme for its latest Xbox advert, as the company continues with its "this is an Xbox" marketing campaign. Featuring a self-proclaimed ex-boxer, the bizarre advert also spotlighted the new dedicated hardware that recently joined the Xbox family, the Asus ROG Xbox Ally X. This year has seen Microsoft focus more on the idea of an Xbox ecosystem--rather than on the idea of dedicated Xbox hardware--as it continues work on its next-gen plans for the brand. Recently, Next Generation at Xbox VP Jason Ronald spoke about how Microsoft is looking to evolve the Xbox ecosystem across multiple devices in the future, hinting at multiple devices and options.Continue Reading at GameSpot...

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