Indie Game Gets 'The Best Accidental Marketing' in Japan After Title Mistranslated to 'Sh***y Dungeon'

Wesley Yin-Poole
10/31/2025

With all the indie titles being released on Steam every week, it can be hard to make your game stand out. Italian developer Fix-a-Bug accidentally gave its 2D dungeon crawler a big prelaunch popularity boost in Japan by accidentally naming the game “Shitty Dungeon” in Japanese....

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