Embracer Boss Says Players Don't Want AI To Make "Generic, Soulless Side Quests"

Eddie Makuch
9/24/2025

Embracer Group CEO Phil Rogers has commented on AI in gaming, saying it's the "most powerful technology tool of our generation" and one that the company wants to deploy strategically.During an investor meeting recently reported on by Game File, Rogers said, "Players aren't longing for generic, soulless side quests or synthetic AI voices." He's very bullish on AI technologies and how they may be able to help developers with things like "driving efficiency, and ultimately delivering the high quality, memorable games our players demand."Rogers went on to say he is aware of the "concern from players and developers alike" about AI, but in his belief, a greater risk is using AI "without a strong ethical framework."Continue Reading at GameSpot...

Original

Categories: AI | Games | Tech

Tags: a | ai | at | but | ceo | company | developers | for | game | games | gamespot | gaming | group | high | how | in | is | make | may | meeting | phil | players | reading | risk | side | strong | technology | the | things | to | with

---