The Super Mario Bros. Movie's Success Had A "Halo Effect" On Switch Games
Evan Campbell
9/5/2023
Most people probably assumed that the smashing success of The Super Mario Bros. Movie gave a Yoshi flutter jump boost to Switch game sales. And now, Nintendo of America president Doug Bowser has reiterated that it did indeed have a positive impact beyond just the money it generated at the box office.Speaking with IGN, Bowser was asked whether The Super Mario Bros. Movie, which made over $1 billion at the box office, postively influenced Switch game sales. "We absolutely did see a bit of a halo effect, if you will, from the movie on our video game business in a number of ways: whether that's players re-engaging in content, or whether that's players purchasing new software, Mario software and games, or whether it's even at our Nintendo Store players purchasing attire and plushies and other things," Bowser said.Last month, Nintendo stated in its most recent earnings report (April-June 2023) that the film "positively impacted sales of Mario-related titles," specifically mentioning Mario Kart 8. The Super Mario Bros. Movie is one of the biggest movies of 2023, even making more money than Disney's Frozen. In fact, it's the third-highest grossing animated film ever--only behind Frozen 2 and The Lion King (2019).Continue Reading at GameSpot...
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