'Pricing Has Not Kept Pace With Inflation' — Take-Two Boss Insists Rockstar Got GTA 6 Standard and Ultimate Edition Price Points Right

Wesley Yin-Poole
8/7/2026

The standard edition of GTA 6 costs $80, which represents a $10 increase on the established price of a triple-A console game. That hike raised more than a few eyebrows when Rockstar launched GTA 6 preorders in June. So, what’s the thinking behind it? We asked Take-Two boss Strauss Zelnick in a new interview with IGN....

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