‘This Is Not About Selling Toys’: Mattel Bosses on ‘Barbie’s’ Long Development, Needing a Female Director and More - Variety

7/20/2023

‘This Is Not About Selling Toys’: Mattel Bosses on ‘Barbie’s’ Long Development, Needing a Female Director and More  VarietyMattel CEO talks Barbie's official big screen debut: 'This was not about making a movie, this was about creating an iconic cultural moment'  CNBCAdvice | How Barbie primed us for a life of conspicuous consumption  The Washington PostMattel's Barbie earns over a billion every year  Fox BusinessWhy Barbie's Box Office Has Been Impossible To Predict Explained By Expert  Screen RantView Full Coverage on Google News...

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