Zynga Boss Says Star Wars Hunters Was "No Failure" Despite Imminent Shutdown

Jason Fanelli
7/16/2025

Typically, when a live-service game is shut down by its publisher, the assumption is the game failed to perform in some way--usually financially--and that its underwhelming performance resulted in its discontinuation. Star Wars Hunters--Zynga's multiplayer shooter set in the Star Wars universe--is being shut down in October, but despite a lower-than-anticipated attach rate, Zynga CEO Frank Gibeau says it was "no failure" at all.Speaking with The Game Business, Gibeau said that the team at Zynga built a "great tech base" and a "fun game" with Hunters, but the game did not emerge as a "viable business." Specifically, Gibeau cites a lack of "organic installs from the license" as a contributing factor in its imminent discontinuation.Star Wars Hunters"We had some issues with how we could explore the intellectual property--could you play Darth Vader or could you not? That sort of thing," Gibeau said. "We ended up with a cross-platform game on Switch and mobile that ran perfectly. It was fun. But it didn't engage over the long term. And it wasn't a viable business."Continue Reading at GameSpot...

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