AAA Game Development Is Unsustainable But Generative AI Can Help, Smash Bros. Boss Says

Eddie Makuch
6/24/2025

Video game development veteran Masahiro Sakurai, who is best known for creating the Kirby franchise and for his work on the Super Smash Bros. series, has said the current model of large-scale game development is "becoming unsustainable."He told ITMedia as translated by IGN, "I think it is becoming unsustainable to continue producing large games on the scale that companies currently do, as it requires too much work."Sakurai added that independent game developers are facing challenges, too. He said indie developers "need a lot of luck, effort, polish, and stand-out elements to succeed in the market."Continue Reading at GameSpot...

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