Black Ops 7 Will Be Like A Beyonce Album Release, Activision Says

Eddie Makuch
6/9/2025

Activision says it's changing things up this year with respect to how it markets and promotes the year's new Call of Duty game, which is Call of Duty: Black Ops 7.Activision marketing chief Tyler Bahl told Variety that by early June, Activision normally would have already "teased everything that's coming out" for a new Call of Duty game. But with Black Ops 7, Activision is intentionally holding back information to create a Beyonce-like effect, he said, referencing the singer Beyonce's surprise-release of her self-titled album in 2013."I think in a lot of ways we're setting this up more like a Beyonce album dropping; nobody's going to know about it, or nobody's going to see it coming," Bahl said.Continue Reading at GameSpot...

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