NIS CEO Says Mid-Sized Companies Need To Create New IP To Survive

Alan Wen
6/3/2025

While the large publishers continue pumping out sequels and remakes, Nippon Ichi Software’s new CEO Kenzo Saruhashi says mid-sized companies should be taking more risks if they're to survive.In a Famitsu interview translated by Automaton, Saruhashi and Yomawari series creator Yu Mizokami discussed the company's policy when it comes to making new IPs in the face of rising development costs and risk of failure. This followed the publisher's March 2025 "Untitled" stream, where it revealed six new titles, of which five were brand-new IP.Saruhashi notes that although making sequels is the easier and safer option, NIS does things differently. "In our case, we’re more driven by whether our fans want a sequel. If there’s demand for it, we’ll make it.”Continue Reading at GameSpot...

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