Embracer's Name Is Going Away, CEO Denies It's Due To Backlash And Controversy

Eddie Makuch
4/24/2024

Video game giant Embracer won't have that name for much longer. As part of the company's recent announcement that it's splitting into three distinct companies, the Swedish giant also confirmed that the name Embracer is going away.Current Embracer CEO Lars Wingefors told GI.biz that he will create a new holding company for which he will serve as the majority shareholder for all three companies. The name of this overarching company has not been confirmed yet, however, nor do we know when the name Embracer might go away for good.Wingefors denied that he's dumping the Embracer name to distance himself and the company in general from the controversy surrounding the outfit after its decision to lay off 1,400 people, cancel more than two-dozen games, and close studios.Continue Reading at GameSpot...

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